Cadillac is embarking on another ambitious effort to penetrate the Japanese market with its latest offerings in electric vehicle technology, beginning with the unveiling of the Lyriq, an all-electric crossover. This significant event took place in Tokyo on March 7, showcasing Cadillac’s commitment to innovation and sustainability.
TOKYO — Echoing sentiments often expressed by former President Donald Trump, the challenge of successfully marketing American cars in Japan has a long and storied history.
Despite these hurdles, Cadillac is determined to make a renewed impact in the Land of the Rising Sun with the introduction of the Lyriq EV, which represents a blend of luxury and advanced electric innovation designed to resonate with environmentally conscious consumers.
